Grocery and ecommerceLive
London Grocery
A vast fresh-food catalogue made shoppable.
What we did
- Ecommerce strategy
- Catalog architecture
- Search and discovery
- Conversion design
- Shopify development
- Technical SEO
The brief
London Grocery serves customers across an unusually broad catalogue, from everyday produce to specialist ingredients and wholesale supply. The store needed to help different buying missions reach the right category quickly while keeping delivery and freshness visible.
The response
The experience is organized around direct routes into the catalogue. Search and category navigation carry the complexity, campaign banners create timely entry points, and product, delivery, support, and trust information stay available throughout the purchase journey.
Experience the work