Food and ecommerceLive
Polana
A heritage food business built for nationwide discovery.
What we did
- Ecommerce strategy
- Art direction
- Merchandising UX
- Product discovery
- Content design
- Shopify development
The brief
Polana needed an online store that could carry more than inventory. The experience had to make an extensive Polish food catalogue easy to shop while preserving the traditions, recipes, seasonal rituals, and sense of place behind the products.
The response
The storefront balances practical commerce with appetite and memory. Seasonal campaigns lead into focused collections, product discovery stays close to the main navigation, and editorial stories connect pierogi, kielbasa, pantry goods, and prepared dishes to the culture they come from.
Experience the work